Andrea Phiniefs

Some of the most popular services on the Web are online social networks built to help people find each other, share their stories, and connect. Online networking is much like offline networking- the social skills you know from the offline world are still helpful. Connecting by web sites and email makes it more like a network of people who are all in the same room, ready to make introductions without the small talk. Online is a small word. With just a few clicks, users can reach people they want to know. People get their first impressions from online rather than offline encounters.

One examples of using on and off-line campaigns finding new ways to use technologies without ‘shouting’ at people, to talk with instead of to their audiences is the promotion that Greece makes in order to support Sakis Rouvas for the Eurovision Song Contest 2009 that will take place in Moscow.

They will try to crap audiences from all around Europe with the use of online and offline campaigns. Online campaigns like face book, blogs, which will give the chance to funs to comment the campaign and what they think about the song. Also, offline campaign will ’shout’ people with posters, billboards, interviews and especially a europe tour where the singer will promote the song and also Greece in order to attract people for vacations during the summer time. So listen to Sakis Rouvas song and if you like him just vote him! Go Sakis!

http://www.youtube.com/watch?v=zIDRNRhE2pg&feature=related

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Word-of-mouse

David Meerman Scott talks about the word of mouse and how can spread your ideas for free.  Today’s rules of viral marketing use word-of-mouse in order to spread their ideas for free and you make your company famous overnight. But the old good way it’s still on and companies spend millions to get into people’s minds with TV spots, billboards bye the side of the highway and other advertising techniques and hire a PR agency. Nowadays Internet is vital for going viral. To get a powerful of fans you will get in touch with them first online and you ensure positive coverage in the mainstream press. People can fall in love with you easier and faster. Social media allow consumers to tell others about your company. On the other hand traditional media takes weeks to build brand awareness. Viral marketing is a powerful way to reach customers and the company will become famous and find success on the Web.This can be seen in the article of the PR Week about “cancer bodies change tack”. Cancer Research UK and Skcin will target teens through music and social networking. Cancer charities are radically altering their communications about the dangers of sun damage in an attempt to reach young people. Here it can be argued that bashing advertising is not dead because this charity tries to attack people and warn them about the skin cancer and the uniqueness of their skins. But I would like to go slow about bashing advertising as I am not well aware of this technique. The charity will try to inform young people through face book, email, blog, YouTube and so on. But is not only the YouTube out there is also the Hulu, which is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox and many other networks and studios and TiVo is the pioneer of the digital video recorder (DVR), new ways of advertising which are evolving with YouTube.

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As a postgraduate student in public relations I thought to have a contemporary theme for my dissertation, so I chose if viral, guerrilla and word-of-mouth marketing are PR tactics. The reason I chose it is that everybody today use social media which they include guerrilla and viral and also word-of-mouth marketing can be used in social media or actually is a tactic of social media. As soon as you announce something in new media it can be spread around before you notice it. The question is that if viral marketing, guerrilla marketing and word – of - mouth marketing use social media or the other way round. I think from both ways is happening, actually viral, guerrilla and word of mouth marketing uses internet. Viral marketing take the form of video clips, interactive Flash games, e-books. YouTube is the second most searched site on the web. Guerrilla marketing can use social media in order to promote a product and the methods to sell it. Word of mouth marketing is a type of human communication so nowadays people communicate through new media, like email, Skype, msn, blog, face book, YouTube.  The use of all these new media is useful for PR because they target large audiences to accelerate and optimize brand impact and buzz so they could or they use new media. In my point of view viral, guerrilla and word of mouth marketing are PR tactics because public relations associate with people so these forms of marketing are human communication tactics. In order to grab much more attention from people around the world PR uses online tactics too. PR is pulling ahead of advertising as the architect of buzz. Is this actually happening? Am I thinking it right?

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