Online dating

Posted on March 31st, 2009 in PR dissertation by andrea

With the rise of social media nowadays dating can be done by your laptop. For example you can use face book in order to meet people you like and people to have a date. This happens because people don’t have time due to working hours to go out and meet people and because they use social media for their job it’s easier for them to meet people, chat with them and know the better. An example of the online dating happened with a famous football player as Scott Hesketh wrote in the Daily Star, on Sunday 29th of March. ‘FOOTIE superstar Cristiano Ronaldo scores with women over the internet by sending them pictures of his rippling muscles. The Manchester United ace has been man-marking a bevy of beauties by chatting on MSN and Face book.

He gets girls onside by sending them saucy snaps of his six packs, and then invites them to witness his ball skills in raunchy hot tub romps at his £4million Cheshire home. One of his cyber sizzlers revealed: “Ronaldo loves chatting to girls over the net. After training he goes home, gets his laptop out and logs on to MSN. “He’s always inviting me to his house for hot tub parties with him and his mates and I know he does the same with other girls. “He randomly sends pics of him and his family or him with no top on posing in his house. He loves himself to bits. “The guy is hot property in football and I can tell you he’s permanently on heat when it comes to women.” We obtained these exclusive pics from some of Ronaldo’s female fans. One shows the 24-year-old hot shot, who calls himself Cris when online, posing in his mansion with his top off. Another sees Ronaldo hugging his aunt and there is a holiday snap of the star relaxing on a speedboat with his cousin Nuno and his sister’s boyfriend Edgar. Our source said: “He just keeps sending them during conversations. You don’t have to ask, he just sends a load of random photos. “He’s a nice fella and is clearly fit but he’s very vain – and he’s got a one-track mind.” The World Player of the Year loves to hit the net both on and off the pitch. When Ron, who lives at the five-bedroom mansion in posh Alderley Edge with Nuno and his waiter, gets frisky he logs on to his laptop. One online pal said: “He used to use Face book. Cristiano Aviero was the name he used but had to keep changing it as he was getting flooded with messages. “Now he mainly uses MSN. He just comes on, says, ‘Hello it’s Cris, how are you?’ and chats about random stuff like his clothing range or his family.

“He doesn’t talk that much about footie; I think he’s more interested in chatting up girls to be honest. “I know for a fact I’m not the only one he talks to – there’s a few of my mates too. And I’m pretty sure there are hundreds of other women in his online social network. “He’s asked me out quite a few times, keeps telling me he’ll pick me up and go and watch a film in his cinema.” Ronaldo’s list of flames includes Holly oaks babe Gemma Atkinson, 24, and Portuguese stunner Nereida Gallardo, 26.

For the above example we can see that online dating is an easy way to meet people even you are Ronaldo or an ordinary person. Also you can chat with people just for friendship or gossip! Social media again offer their services to people in order to use them the way they like!

EURO Elections 2009 and Social Media

Posted on March 23rd, 2009 in PR dissertation by andrea

Elections to the European Parliament will be held in the 27 member states of the European Union (EU) between 4 and 7 June 2009. Seven hundred and thirty six members of the European Parliament (MEPs) will be elected by proportional representation to represent some 500,000,000 Europeans, making these the biggest trans-national elections in history.

Approximately three quarters of the MEPs will be elected on Sunday 7 June, but because of traditional polling days varying from country to country according to local custom, the other quarter will be elected in the three preceding days: in the United Kingdom, for instance, voting will take place on 4 June, a Thursday.

The political parties of European countries are in alert in order to promote their candidates through media. Their main purpose is to convince young people to vote in order to increase the number of the votes and a way to do that is through social media. For example in my country, Cyprus, PR consultants of each party created a group in face book for every candidate by presenting their achievements and work for the community, and also they created blogs where people can say their opinion about the candidates. How effective can that be or how reliable? And what else is happening in the other countries? I believe probably the same and maybe they use more tools of social media. The following video will give the opinion of people about the elections and guess! EU Parliament spends 15 million euro on its own election campaigns.

The arbitrariness use of social media

Posted on March 18th, 2009 in PR dissertation by andrea

Public Relations have a lot of capabilities which are arise from the contemporary forms of social media. These forms can be considered as the new tool of communication.

The companies are creating accounts in social media and also advertising their products or services through blogs by abolishing their professional websites which they need professional skills in order to be build.

The question here is that if an excellent user of social media who has no knowledge with marketing or public relations and he likes red colour can he promote a company through social media with just put red colour in the whole webpage?

This can be done with no costs, so why don’t we think it in a more serious way?

Then if companies which have a serious and responsible profile in their communication level should be careful with those people who don’t have the relevant knowledge of using the social media proactively for their employers.

Otherwise the results will be catastrophical.

Tourism and new media

Posted on March 10th, 2009 in PR dissertation by andrea

A tangible connection to a place is a significant factor in a visitor’s propensity to travel to a specific destination. That connection point could be friends or relatives in residence, the recommendation of a trusted source or exposure via media such as TV and film. But now social media has an increasingly important role to play in destination selection.

Social media is a term used to describe the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media. It can take many different forms, including text, images, audio, and video. Examples that are particularly significant to the tourism industry include video sharing site You Tube and Flickr, the photo sharing site.

A search for your favorite destination on Flickr returns well over a million photos and a lot of photographer interest groups. It is possible to check out the view from hotel windows, the most picturesque scenes from every time of year, people’s favourite restaurants and destinations.

You Tube has also a lot of videos tagged with places of holidays, the most popular of which has been viewed million times and attracted viewers comments.

And it is these user comments that are a major difference between traditional passive media and social media – critically, with social media there is a two-way exchange of information.

Social media has the potential to undertake some of the functions of film and television in raising awareness and creating emotional engagement with a place. Additionally, the two-way information flow inherent in social media, the recommendations and the very authentic, personal nature of the contributions also place it close to the realm of recommendations from family and friends.

Facebook’s famous brands

Posted on March 6th, 2009 in PR dissertation by andrea

Nowadays facebook belongs to our everyday life. The majority of people has created an account and became addicted to facebook. For this reason PR departments in a lot of companies created groups in Facebook to measure their popularity. And so, now Facebook has become an important tool for companies in order to measure their popularity because with this way they can “count” their friends and find out how lovable or not are they. Now, Facebook has created a new tool through facebook’s blog which can measure the popularity of a brand. The most popular name brand on facebook is Barack Obama’s and after is Coca Cola’s, Nutella’s and Mr Bean’s. On the other hand the less popular brand names are Cabaloosa’s, Wayne Hoffman and Diwaii. But how reliable is this tool and their results, it’s a theme for discussion.