The arbitrariness use of social media
Public Relations have a lot of capabilities which are arise from the contemporary forms of social media. These forms can be considered as the new tool of communication.
The companies are creating accounts in social media and also advertising their products or services through blogs by abolishing their professional websites which they need professional skills in order to be build.
The question here is that if an excellent user of social media who has no knowledge with marketing or public relations and he likes red colour can he promote a company through social media with just put red colour in the whole webpage?
This can be done with no costs, so why don’t we think it in a more serious way?
Then if companies which have a serious and responsible profile in their communication level should be careful with those people who don’t have the relevant knowledge of using the social media proactively for their employers.
Otherwise the results will be catastrophical.
on March 18th, 2009 at 1:07 pm
Interesting question, Andrea. I could imagine that private web users who are really talented e.g. in writing blogs can promote things in the web, too. It reminds me of company representatives, for instance, who actually do not work in the PR department but who are great communicators: I saw several of them acting very smart in front of a camera, for example. Nevertheless, I think companies should not run the risk to let anybody write their blog who seems to be very talented. I’m convinced that PR knowledge is indispensable for a good performance, too. Messages should always be well developed and not off the top of one’s head.
on March 24th, 2009 at 4:44 am
I totally agree with Laura, and I think as we as well pointed out in the presentation, where we questioned the statement “The fall of PR and the rise of SEO and people powered metadata” the combination of the skills needed for PR and technical skills to develop a valuable blog, can be of huge advantage. I think this can boost a company without necessarily appearing as dubious.