Andrea Phiniefs

Εmails with attached files, used to contain a simple article or pages html, where you could find more information for further research. Then another tool created for instance you could use pictures related with your product or company. The content of these emails was written by public relations consultants. And this was a result of the new multimedia ‘world’ where you can enclose in your email with new creative tools, for example videos with a lot of information about the particular product.  

In a multimedia email, which takes the figure of a webpage, you can find videos and pictures of the product, and usually the video plays automatically when you read the email.  The dimension of the projection is low and has not a high analysis or qualitative sound.

How it works? The process is really simple. The client receives the email with a subject relevant to the content which follows. Also, the email was created on html bases and this gives to the sender the opportunity to put the name, the characteristics and anything else which will make the product attractive. In the main body of the email there is the video. And on the bottom there is always a form which the client can full in if he/she wants to make an order of the product.

The advantages of the projection through multimedia email are the follow:

- A useful tool for the user

- The forms of communication can give the opportunity to the client to order the product

- The cost is localized in the services of the public relations consultants who decide the content of these emails and also to decide who the future clients are.