Facebook and social media
The second popular page on facebook after Barack Obama’s is the page of Coca Cola. And it is not a page which created by the company but by two Californian fans of Coca Cola. According to the measurements of the ΑllFacebook, the number of the friends is over 3, 3 million and by week they increase to 3%.
The success of this page is opposite to the statement that the users of social media do not like to work with brands and when Coca Cola Company decided to search for this page, they tried with a friendly way to reach the creators of this page. Until there will be a logical explanation of the success of the particular page, the company will support the page and it will enjoy the success that the fans give to the soft drink.
After the above example and other brands follow the same path, without knowing that the American company was not behind the facebook page.
Some PR agencies, who are familiar with the ‘game’ of communication of social networks, advised the companies to create through social media groups and application in order to promote their products or services.
If you search in facebook for brands you will understand the power which was developed from social media. Not only the international companies try to promote their products or services through facebook but also a lot of topic companies which look forward to an international impact. And this can be seen from the simple shops, fashion designers, sporting centres, wellness Centres, tourist companies, everyone has a part of projection through social networks and this is an achievement of public relations agencies.
on April 24th, 2009 at 1:12 am
Great post
I think it’s really interesting that sometimes you can’t tell when the fansite/pages are being run by the brand or users themselves. Clever stuff.
I think you are totally right when you call it a ‘game’!