ΥouΤube in advertising
Since 2005 when YouTube started and its sell to Google in 2006 for 1, 65 billion dollars, ΥouΤube is one of the most profitable services today. In 2007 this website started looking for sponsors and later that year they did their first trial for showing advertisements.
The advertisements started showing few seconds after you could see the video of your choice. If you were interested for a particular advertisement you could open it in a different webpage. This project called ΙnVideo and was very successful.
In March they started the interest-based advertising for instance people could see advertisements which were interesting and after two months YouTube prepared another tool.
In Europe before we see a video in ΥouΤube we must see a video for 15 or 30 seconds which we can not avoid.
For this the webpage did agreements for huge amounts of dollars like Renault, Warner Βrothers, ΒΒC Worldwide, Νational Geographic, and Discovery Νetwork.
It seems that Google and ΥouΤube are thinking about the increase of their profits from the advertisements and they just do it.
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